COMMON Belgium - June, 14 2007
Certipost - Arcad Software - Web Analytics

Company presentation Certipost Wim Goddyn
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ITIL (IT Infrastructure Library) customizable framework has been created in 1980 from real-life experience; it proposes an approach for the industrialization of the services provided by the IT department, and is based on 10 key processes. With this approach, it is recommended to define service levels and have service level agreements formalized towards the business objectives of the company. ITIL then proposes a set of best practices to reach fulfill these agreements. Among the domains that ITIL covers, the main activities of operation and production services can be found together with some issues handled by the engineering department, such as the change management.
Philippe MAGNE started out his professional career as a regular programmer in Cap Sogeti before leaving for French Guyana to spend his military service at the Guyana Space Center in Kourou. Assigned the position of IT quality manager he held this post at the CNES for over three years. The experience proved decisive as it was during this period that he founded the "ARCAD" project in 1989, an integral part of an overall development plan for security improvement within the CNES. Back in France he created the ARCAD Software company in 1992 at the age of 27 to extend and promote the ARCAD technology.

9:00 - 9:30 Coffee and Welcome
9:30 - 10:45 Certione Solution - Certipost (Wim Goddyn)
10:45 - 11:00 Coffee break
11:00 - 12:15 ITIL - Arcad Software (Philippe Magne)
12:15 - 13:15 Lunch
13:15 - 14:30 Introduction - Web Analytics (Aurélie Pols)
14:30 - 14:45 Coffee break
14:45 - 16:00 Eco System - Web Analytics (Aurélie Pols)

Aurélie Pols, Co-founder OX2-WebAnalytics.be
Aurélie Pols has been active in the Web Analytics industry for over 7 years and is co-founder of OX2-WebAnalytics.be, one of the leading independent Internet consulting services agencies on the European market. She is a member of the Board of Advisors of Eric T. Peterson's Web Analytics Demystified Inc., author of 3 books on the subject and web analytics guru. Aurelie is an economist and an active member of the Web Analytics Association's International Committee. She helps clients such as ING Europe, Toyota Motor, InBev, SdWorkx, PWC get the most out of their web analytics investments.
Introduction to web Analytics
Do you want to encourage a focus on data analysis within your company and learn how to start building sophisticated data collection technology in order to extract more value from organizational processes? If you are thinking about sending out an RFI or RFP for a web analytics tool, what should you consider in order to assure long term evolution? If you already have a solution in place, how should it be sustained? This presentation will walk you through the different aspects of a web analytics project, from what it covers and how it works to which major actors can currently be found on the European market. Practical examples will be given for specific sectors in order to allow you to choose optimally and allow web analytics to be supported within your organisation today and in the future.
The Web Analytics Eco System
The Web Analytics Eco System builds on top of the first presentation by putting web analytics into context for your organisation and getting deeper into integrations of tools, while covering specific issues such as Web 2.0 measurement and optimization. You will learn how to prioritise opportunities in order to allocate resources efficiently and put this actionable data into context through the use of competitive intelligence techniques. The presentation will end with thoughts about Web Analytics integration on a human resources perspective in order to support a company philosophy based upon accountability.